A Day In The Life Of A Freelance Copywriter
Being a freelancer in any field requires more than just expertise. It also requires discipline and self-motivation because there are no fixed working hours, and you’re working in the comforts of your home. You are your own boss.
This is just a guide on what a freelance copywriter might do on a daily basis. It is based on my personal experience and will vary from one individual to another. I’ll skip the stuff about feeding my cats and get right to it.
- Starting the Day
- Work, work, work
- Administrative Upkeep
- Ending the Workday
As a freelance copywriter, I communicate mainly via email and that is the first thing I do when I start my work day. I check my emails and respond to those that require my immediate attention. Often, there is a need to follow up with clients for reviews of work done. This is to ensure they have received it and to plan my time for rewrites when deemed necessary.
Then, it is down to business. I will begin with the job that is most urgent. All my jobs are prioritized as they come in. It may be copy for an ad, sales letter, website, or a blog post. I usually work in time pockets, not exceeding an hour before I take a breather, stretch and just chill for 15 minutes before resuming the tasks at hand.
Once the jobs are completed, it’s time to focus on marketing my services. This is vital for any freelancer. Without getting a steady stream of jobs, it would be difficult in terms of income. I reach out to existing clients by way of courtesy emails and phone calls at least once a month. I also spend time, not too much, posting updates on my blog, Facebook and Twitter accounts. When there is a need to, I will update my portfolio and LinkedIn profile.
As a freelancer, I am also my own accountant. I’m not qualified, but I know enough to work out my fees in order to submit a quote when required, prepare invoices when the job is completed and to maintain the relevant records for tax purposes. While these tasks are not done on a daily basis, it is part of my routine on certain days.
I also spend a few hours every day doing research on the industries my clients are in. This keeps me current and tuned into their needs, and I do this in the evenings.
Unwinding is important, and I spend at least an hour before bed, doing light reading or watching videos. Anything that is not related to work.
And there you have it -- a day in the life of a freelance copywriter!